Sand Sculpture Demon King, Online Farming


Links are NOT allowed. Format your description nicely so people can easily read them. Please use proper spacing and paragraphs.

He transmigrated as the most miserable Demon King in history. Before Hill had the time to feel depressed, he heard the news that the Demon King’s Palace was surrounded by Paladins. Then he was forced to sign an unfair treaty, disempowering and humiliating the demons. Afterwards, Hill took on the responsibility of reviving the demon world.

No soldiers? It doesn’t matter, we invade them with our culture.

No weapons? It doesn’t matter, we corrupt them with delicacies.

The instigator, the Demon King Hill who was a transmigrator, smiled and counted his money in the luxurious Demon King’s palace, and his subordinates carefully asked: Your Majesty, Demon King, are we still attacking the human world?

Hill waved his hand and posted the latest news on the Demon Forum:

“Breaking News! For the first time, the demon world is open to the human world for tourism! Movies, novels, animations, food, up-and-coming amus**ent parks… Do you want all of this? Go ahead, we’ve put it all out there, the Demon World welcomes you all!”

——The world is in my hands.

I painted the cover myself! Isn’t it super pretty?

Associated Names
One entry per line
SS Demon King
Related Series
The Lord is Addicted in Infrastructure (2)
Villain Seized the Assassin Heroine at the Start! (2)
Transmigrating to the Ming Dynasty’s Imperial Examination (2)
Cultural Invasion In Different World (2)
Beloved Husband (1)
Sacrifice to the Devil (1)
Recommendation Lists
  1. BL romantic enemies
  2. Too long but I need to the second
  3. Ridiculously Silly (& Hilariously Satisfying)
  4. Power Bottom
  5. BL (Latest Novels I have read part 2 )

Latest Release

Date Group Release
09/14/22 A Wandering Potato c270 part2
09/14/22 A Wandering Potato c270 part1
09/13/22 A Wandering Potato c269
09/12/22 A Wandering Potato c268
09/11/22 A Wandering Potato c267
09/09/22 A Wandering Potato c266
09/08/22 A Wandering Potato c265
09/07/22 A Wandering Potato c264
09/06/22 A Wandering Potato c263
09/05/22 A Wandering Potato c262
09/03/22 A Wandering Potato c261
09/02/22 A Wandering Potato c260 part2
09/01/22 A Wandering Potato c260 part1
08/31/22 A Wandering Potato c259 part2
08/30/22 A Wandering Potato c259 part1
Go to Page...
Go to Page...
Write a Review
22 Reviews sorted by

New Fathom
September 8, 2023
Status: Completed
ML gets transmigrated into a Fantasy world after downloading a game app to his phone. After transmigrating into a defeated Demon Lord, he is forced to sign an unequal treaty with the humans who had defeated him. Using his phone that he transmigrated with, he can still read internet wiki's, videos, music and etc. So what does the newly transmigrated Demon Lord do? He disbands his army and then invades the human world in the middle ages with pop culture. From exquisite gourmet foods, movies, novels, magazines, music, TV, anime,... more>> variety shows, Weibo (Chinese version of Facebook) and etc. He spreads modern day pop culture across the nations.

It started out well. But half way through, it go really repetitive. A majority of the story is about the ML plagiarizing all sorts of pop culture like the Avenger movies, Pirates of the Caribbean, Disney theme amus**ent parks, anime, and Game of Thrones. Many chapters are about the plagiarism of those media and how they are modified and summarized in many chapters.

The ML's sarcastic with was amusing, and his plans are also intriguing. However, the world building is very inferior, and many details are very lacking. The ML introduces a lot of ways for humans to spend their money on his pop media, gourmet foods, and merch. But doesn't detail much about how humans in the middle age are paying for all this. It's easy to say that only the rich can pay for his Mall items, but even the rich can't have endless amount of cash.

The concept is funny, but is really unrealistic. Also from beginning to end, the time period covered is about 3 years. The ML runs around plagiarizing all sorts of things, then suddenly retires. With the current demon lord body, the MC is practically immortal, so retiring after 3 years is a bit of a rush. Not to mention, very little details is written about the ML's background, or even this middle age fantasy world.

It's mostly about spreading pop culture and having an audience behave similar to current day fan culture with a Weibo existence. There's a lot of lives (innocent and otherwise) that the ML could have saved, but the ML is very indifferent to everyone, including the demons. He's mostly there just to spread pop culture and pull the demons out of debt. War, poverty, inequality, medical treatments, and etc may or may not be after affects or indirect causality.

I liked the first half, but really, I actually kind of started to despise the ML towards the second half. He's not a hero, and I didn't expect him to be. But the bulk of the story focus is really on using plagiarism to spread pop culture and making everyone become addicted and unable to part with "Demon Culture". The second half of the story usually details what gourmet foods are being eaten and the ML chasing his partner around to XX.

The main villain dies with one act of betrayal at the end. I can't help thinking with all the powers of the Demons, why couldn't they just assassinate him from the beginning? <<less
0 Likes · Like Permalink | Report
Arisana rated it
March 28, 2021
Status: --
The focus of this story is not really on romance. The MC transmigrated as the Demon King of the Demon Realm. They needed to pay compensation for the war they lost, a total of 10.09 million magic crystals. But the Demon Realm is poor, and the demons only know how to fight. So you can see that this will be focused more on doing business and infrastructure.

MC wanted to invade the humans to overthrow the Church of Light so MC used Cultural Invasion which I think is really interesting. Life... more>> in this (medieval?) world is really boring so it's fun to read the natives' reactions to this and that... and how their mindset was changed.

PS. There is romance, just not the kind of pure love. MC and ML are both demons, and their emotions got affected by their demon race. But for them, it is love, and they always papapa whenever they meet starting ch.200+ lol <<less
28 Likes · Like Permalink | Report
Ohinmaaloh rated it
December 1, 2021
Status: c130 part2
This has been a very atypical read. And I like that

I'll start with the concerns

  1. First of all, as many others mentioned, the romance is very very slow. Its definitely not the focus of the author, as it is not uncommon for the ML to not be present in 5 chapters, then appears in a chapter to be flirted with for two paragraphs before disappearing again for 5 chapters. If you want a romance novel, the romance is not the focus, so this might not be for you. Personally, I preferred this, because it allowed ample time for the story to focus on other relationships and characters. Also, with a slower romance, it feels more like there is a world outside the two of them.

    They don't even kiss until like chapter 120 I think

  2. Second of all, as many others mentioned (again), the story does get repetitive. It follows introduction of something, making that something, presenting that something, humans loving that something. Sometimes multiple of these will overlap with eachother in the story, but most of the "arcs" follow this line. And so far, there hasn't been very much 'conflict' to change this outline.
  3. Thirdly, the author has some.... interesting views on certain topics. And they make sure to make them known. It's been a while since I've seen an author be so overt in their opinions, whether political or social. If you are known to be bothered by opinions contrary to your own, you might be ready to skip certain sections.

    The biggest one is that there is a section where the author basically self-inserts on the MC and talks about how Ariel should have always been white cause its part of her character. Spoiler alert: Her skin color is not part of her character. Beauty is not defined by skin color, and Ariel can be black as much as she can be white. Just because Disney made her a white girl does not mean that she needs to be a white girl for the rest of eternity, especially when she lives at the bottom of the sea, and therefore doesn't live in an area with a typical homogeneous population to derive your main characters skin color from. China is currently going though a thing where beauty is defined by "whiteness" (which you can notice in lots of BL novels) and its really disgusting. I considered dropping the novel here, but I kept going

Now I'll talk about the things I enjoyed:

  1. The main character. He is such an entertaining main character to me. He is very powerful (in a gary stu way), but its something he knows and the author knows. His personality is just, extremely appealing to me. I don't really know how to describe him, but I really enjoy the way he is written.
  2. The writing style. The other major thing that really makes this novel a 5 star to me is the writing style (so thank you translator for doing such a well job). It is clear that the author is not trying to be too serious when writing this novel, they aren't trying to make any literary masterpieces or make any changes to the world. They are writing the novel how they want, and it really comes through to me. The author is just having fun while writing the novel, and that made me have tons of fun reading it. If you are reading this novel for some serious plot lines or some enemies who provide a challenge, then you are in the wrong spot. This is a fun, lighthearted novel that is not serious, and the author knows it and plays into it well.
    To try to describe it better, the main character will frequently interrupt normal, serious topics with "flirtatious banter" or comments that solely exist because his mind is in the gutter. Normally, this tonal shift would really bother me, however the author plays into it really well by using it to consistently keep the mood of the novel slightly higher than these heavy topics usually require. They do this in other ways, the biggest of which is by having the other characters react in disgust/shock to the MC whenever this happens, which really shows the fact that "oh, this tonal shift is happening because the MC is a weirdo, and everyone else recognizes it too."
  3. The male lead. Although he isn't expanded on much in the novel so far, he is one of the better male leads from novels I've read. He's got his flaws and his strong points. Most of all, he isn't some generic BL personality top that is seen in most other novels, which is something that I really appreciate
  4. The side characters. Because so little of the novel (so far) has been the interactions between the MC and ML, it has resulted in certain side characters being extremely well developed. One big thing that has resulted from this is developed female characters!!! Yes! A BL novel with female characters who are developed as well as the male characters. Even though this novel is like other BL novels in that there is a disparity in number of men vs number of women, the relevant female characters being developed so well was very appealing. Olivia is, so far, probably the most dynamic character in the novel, which I find fun. As a male feminist, I consider this a win! As for the other gendered side characters, some of them are well developed and interesting, others are pretty bland, but usually the bland ones stop appearing after their role is done so its fine.
  5. The culture. The majority of this novel is bringing earths culture to another world. I've seen this 20 times in other novels, I expected it to be the same this time. The thing that really shocked me though was that, in this novel, the MC really brought the "earths" culture. Normally its just Japan or China (depending on where the novel is from), but this novel has USA, Japan, China, Russia, even some Native American. I really enjoyed how broad the author was pulling their "culture" from. It made it feel more about the pieces themselves, instead of the country they were being gathered from.
  6. The humor. The MC's humor was top tier in my opinion, but also was the authors and other characters. It all mixed together very well. There were some hiccups, but overall it was great. I mean, where else will I get a novel where the author dedicates a whole chapter to ranting about how demonic the "laughing policeman" is. Its from the 1920's for goodness sake.
In the end, I gave the novel a 5 star because its been a while since I've been so entertained by a novel. As for if I recommend it to other people, I think that if you are looking for something not too serious, where romance is the sub plot instead of the main plot, then yes its a good choice, and you can at least check it out.
24 Likes · Like Permalink | Report
GrimmyAF rated it
May 25, 2021
Status: c220
Dropped the novel.

No idea about the translator, since read it in Chinese.

Its a good novel if you're not looking for a BL novel, but a farming/kingdom building one instead.

... more>> MC (copies) creates and brings culture form earth into this new magic world, such as movies, anime, books. Basically taking earth materials and stories, then publishing it with demons replacing the original characters, like the youkai in Natsume's Book fo Friends.

However, the novel becomes repetitive, since it's repeating the same steps of bringing Culture -> everybody is shocked and loves it -> more Humans like demons -> repeat.

If you're looking for a romance, this novel is definitely not for you. 60% through the novel and you know more about the MC's subordinates and friends than you do about the ML. <<less
17 Likes · Like Permalink | Report
March 26, 2021
Status: --
MC transmigrated as the demon king. ML was the fallen paladin. Their relationship didn't feel like a relationship. It was mostly because MC thought ML looked good and they got along well (even though they didn't talk or see each other much) so they banged. ML went along.

The author should have spent time on developing the characters instead of wasting a lot of paper writing about MC making these bastardized versions of Japanese anime, Disney and popcorn Western movies like Pirates of the Caribbean, Iron Man, the Avengers, etc. I... more>> couldn't get through that huddle to keep reading. <<less
13 Likes · Like Permalink | Report
faeriexine rated it
October 20, 2021
Status: c105
To be honest, it started off good but then it just went downhill from there.

When reading this novel, I expected a lot because of how good the beginning was however, it really didn't live up to my expectations. I love kingdom building novels but this one is so repetitive that it physically pained me to keep my eyes open. He literally just copies everything from the real world like anime, game of thrones, mangas and so forth. But honestly that didn't put me off though because I've seen my fair... more>> share of MCs doing this, however what irritated me was that that's all there is to it. Like thats it, thats basically the whole plot done. Unlike 'The Lord is Addicted in Infrastructure', the MC seems as if he has no other advantages other than the fact he has modern knowledge, which is quite annoying considering the tag in here is 'protagonist strong from the start'. I mtled some chapters but I couldn't keep reading so I just dropped it.


Also the MCs comment about having a black mermaid was really unnecessary, why is it that in most Chinese novels they have to include their disdain of darker skin tones? For goodness sake this is a fantasy world with all types of races, what's the importance of remaking a movie and making sure the person who plays Ariel has beautiful 'pale skin that glistens in the sunlight' when no one would give a f*ck either way because duh, its a world that doesn't face these social issues in the first place. There was really no need for the MC to implement these changes and although this problem took up one page, it really stuck with me.

11 Likes · Like Permalink | Report
LeniSnow rated it
November 19, 2021
Status: --
This author is a person of culture. Relatable MC in terms of world experience. Never would I have thought to encounter quotes from anime I grew up and value with. Take all my upvote and respect.

Those who don't like his world building with earth (mostly otaku) cultural invasion are not people of culture. Disgrace to this community.

Wtf, who said MC and ML isn't like a relationship, you haven't been in a real one. Stop reading novels and experience what real life relationship is. Their interaction was seldomly seen but you... more>> know they're developing, damn the s*xual tension gives me rl tension. <<less
9 Likes · Like Permalink | Report
rf rated it
September 22, 2022
Status: Completed
There's nothing I could say except, Irvine I love you so much! Such a sentimental person like me absolutely love this kind of story.

Still, I'm pretty curious about Hill's past. A study, an equistrian and a complicated human relationship. So tell me Hill, who were you?

Ah.. But, it's okay. It doesn't matter anymore.

He's happy now. Ah, no. He's such a happy go lucky character, so he's always happy.

You did great, Hill.
5 Likes · Like Permalink | Report
aujnbr rated it
January 31, 2022
Status: --
The first chapter started off really good. It's all downhill from there.

• The author tends to insert a bunch of random facts with their unnecessary opinion on it.

• I didn't mind at first that it didn't bother much on romance according to the reviews as I was interested in the worldbuilding, but everything was just so repetitive and boring I wished the ML just appeared and got everything over with.

• Typical CN novel where the MC gets praised for every little thing he does. While the side characters were indeed... more>> more focused on than the ML, why was everyone so brainless anyway? MC wouldn't be able to do sh*t if only everyone behaved logically, to be honest.

• Everyone was in on what the MC was trying to do in the beginning: 'invasion', but somehow once they watch/read what he produced (copied)... they forget all doubts and start blindly praising. I'll accept this if MC infused magic, but he didn't. They just love everything he brings, not much cultural or ideological resistance.

• Conversation with one of the side characters, Joan Baker, where MC and him attempts to point out each other's... what, morals? personality? was so corny. If the two of them were truly so cunning, they don't need to vocalize everything they think about the other like they were reciting an article from a website or something.

• I would be able to forgive the lack of common sense too if the comedy was topnotch, but along the way the author's unnecessarily stated biases and repetitiveness made everything dull. <<less
4 Likes · Like Permalink | Report
trash_generalist rated it
September 11, 2022
Status: Completed
(Update: 12/26/2022) I reread the first 80 chapters and then skipped to where I was before (c182). I can see why I stopped now. I enjoyed the first half of the story because it felt very whimsical. The focus is infrastructure and stuff. But later, the novel began to take itself VERY seriously DX Like soooo seriously that I couldn't keep reading. Gah. It would be fine if the characters were up to standard, but as fun as these characters were, they really weren't all that complex and... more>> inviting. So yeah. Beware of this little factoid if you want to finish the whole story!

Having finished my second reread, I directly want to change the rating to 3.5/5!! That's right, it got lower JEKDKD and the only reason it didn't drop even lower was because of personal enjoyment. That is... I personally enjoyed this story quite a bit! But when it comes to general novel conventions, it's definitely not up to the same standard.

: I ended up not finishing it, but it's definitely a novel worth reading if you enjoy 'infrastructure-building' novels. Here, the MC is the Demon King of the lower-realm. The main setting is Western Fantasy, so there are mages, paladins, barbs, demons, etc. along with regular humans. When the MC was dropped into the role of demon king, it's without any of the original's memories. Oh, and the lower realm is also facing a large debt after losing a war against the Church and the Human Empires. Fortunately, the MC has a golden finger! This golden finger is his cellphone, which can be recharged and is always connected to the internet -- giving the MC direct access to the modern world's technologies and knowledge.

Ahhhh I love this kind of worldbuilding novel~ And this one is fun because it takes lots of culture and knowledge from all over the world. To begin with, there are lots of movie and anime references (as well as novel references), and the author is always throwing out shocking, obscure facts by way of humorous exposition (the MC is very humorous in general). The only downside is that the development of characters and relationships is not a focus. There are great characters in the novels -- all of whom play their own roles sooner or later -- but they're most self-aware than most, so they don't have to go through too much polishing. The MC is also mainly focused on developing the lower realms with modern culture, so the perspective is definitely skewed.

Overall, I recommend this novel if you're interested in infrastructure or poor-to-rich development, as I like to call it. The translation is of good quality, so there's no reason not to read it! It's also almost complete too (which is why I started reading it in the first place, hehe.)


As mentioned, this novel is not really character-centric. The characters are great but don't expect too much from them outside of being charming and likable. There is some complexity, that's for sure, but it's mostly in the subtext cause of the perspective.

Hill (MC)

The demon king of the lower realm (later called the demon realm). He's a normal guy, but with his cellphone and his demon king aura, he makes big waves and helps fast-speed the development of the people in the novel.

Monroe (ML)

Starts off as a paladin (opposite of the demons -- works for the Church of Light). He undergoes the most change, both physically and mentally lolol~ Or at least, his change is the most dramatic! He doesn't show up much, unfortunately, T.T


Uhhh the romance is definitely not the best. Don't get me wrong, I like the CP, but the development is lacking and confusing. There are some inconsistencies, and, anyway, it's not the focus of the story, so I felt that giving it a high rating would be unfair. In any case, romance is not the novel's strength.

SETTING: 9.75/10

Instead of romance, the setting is definitely powerful in this novel. A lot of research went into writing it (I'm certain of that, oof. so many facts, so many references! I can't imagine...) The Western Fantasy setting itself is a bit weak, I think, hence why the score is not a perfect 10/10. But the infrastructure introduced by the MC is definitely very detailed and well-written.

PLOT: 8.5/10

For some, the plot of this novel may be a bit repetitive. After all, it's mostly the MC releasing modern stuff into a Western Fantasy setting and having the people of a different environment experience what we've all experienced in the past for the first time. I like it, but admittedly, even if I do like infrastructure, I ended up dropping it in the end regardless *sneezingface*. There is some external plot (the conflict between the dark and the light side), that spices up things in between the releases. But, I'm not all that interested in it.

RATING: 3.84/5

Overall, I believe this novel is a great read, especially if you like the subject matter! Obviously, if you want romance, then this is not for you XD. But if you like worldbuilding and level-up plots, then this is definitely one to try out. It's a... what's the saying? It's a matter of taste! If you like it, you'll like it a lot. If you don't like it, then you'll probably end up hating it *sneezingface* <<less
3 Likes · Like Permalink | Report
theeeargonauts rated it
February 8, 2022
Status: c67
If you're here for the romance, don't. It just feels like I'm beeing queerbaited, honestly. But I do love the world building and I enjoy culture exposing novels so its a good read for me. It's well-written enough and the characters are okay, beyond the author adding the weirdest opinions.

The lack of gay behavior beyond some suggestive jokes and comments is just kind if frustrating. It's like an itch I can't scatch.

Nonetheless, five stars. Good read when I need to turn my brain off.
3 Likes · Like Permalink | Report
ArchersGoon rated it
August 16, 2023
Status: c270 part2
Excellent. The MC is very intelligent in the choices he makes for his cultural invasion. Sometimes the sandsculpure aspect gets monotonous. The author writes with a style that is very visually descriptive; it almost reads like the screenplay of an anime 😂

After a few days of reflection, I changed my review to Four Stars. Looking back the emotional connections are lacking. The MC is very lonely and detached. Even getting along with his lover is cold.

The cultural invasion and infrastructure is very interesting, and worth the read. But despite his... more>> silly way of getting along with everyone, the MC is still very lonely. <<less
2 Likes · Like Permalink | Report
November 1, 2022
Status: Completed
I have mixed feelings about this one.

  • MC with dirty mind
  • Interesting plot
But I think because of writing style of author the whole thing became a mess and made some readers numb to the story.

Like at one point author is explaining the mc's life then suddenly jumps into movie/anime story then suddenly jumps into some strangers life. And when you are reading with interest, it'll just irritate you more. The issue is none of these continues after left all of a sudden.

This one really had a good scope but because of writing... more>> style it became a headache. <<less
2 Likes · Like Permalink | Report
Chipmunkch33k5 rated it
May 25, 2022
Status: c230
In a slightly hilarious but more scary is that the MC reminds of me of those types of keyboard warrior fans (cultured edition) that actually has power. I’m a bit glad that he has a reasonably good conscience despite all of that.
The only things that kept me going were the interactions with the demons and a few other important side characters. Some of food recipes and the confrontation between the main antagonist.
I have to also point out the ONLY reason why there’s a slow romance was that... more>> the ML was barely there; bcz every time he was online, you can lift weights with the amount of tension they had (which was hot most of the time ngl)

I sincerely hope that the final “battle” won’t end in an anticlimactic way. If it did, it has to make sense. <<less
2 Likes · Like Permalink | Report
Lazyreader1324 rated it
February 13, 2022
Status: c201
The main character is transmigrated to another world as a demon king, I like his adaptability as a demon king and businessman. At first you cant guess who is the male lead because all men on his side were all awesome. But I still dont know why demons cant recognize the "original" demon king's personality like it was their boss.

I like the part when the demon king create those movie like in his original world and the reaction of people while watching those but sometimes it become so boring like... more>> the author just write this so the chapter will be longer.

I like the main character's personality but the male lead is nahhhh, he was so boring out of love interest of the MC sometimes I think that maybe if this was harem type bl then it will be more interesting.

The translation is top notch, thanks for the translator who kept posting. <<less
2 Likes · Like Permalink | Report
darkhunter26 rated it
December 22, 2021
Status: c150
So far so good. Ohinmaaloh's review realllyy covered all the points.

As a generic brain-ded reader here, this novel was fun. If you like fast paced novels this ones for u with romance as a sub plot and good humor I mean I did get a good laugh while reading this. Am only half novel in so I cant say how it will progress..

As for repititive arcs, I mean it was expected MC is in medieval period, the humans are going to be shocked, until now its fine tho. Till now... more>> the good points outweigh the bad points here for me, I only had problem with the info dump (recipes and such), as for him copying everything didnt have much issue with it, cuz he was adapting and everything was his propaganda againt the church and making demons likeable and much in line with demon king persona. So far his interactions with duke, the merchant and the elf were my fav parts.

(the holy trinity here) Power hungry Duke, Greedy for Money Merchant and the Lusty DEMON.


It also shows him being the demon king and accepting the fact, transtioning from human to demon, thinking like one, all of it happens bit by bit and takes a long time. He doesn't just go " yoho im the new demon b*tch", he misses his home and gets sad too but bounces back pretty quick cuz he doesnt have time to mope around and got new frens.

him being disturbed after he almost killed someone himself and seeking comfort from ML in demon way was interesting


As for-


The ariel issue, I mean ngl I had the same reaction about non white ariel and stage play hermione being black, most of it was confusion and bewilderment, it was like telling me that this movie has a non-white Santa Claus, (most ppl in east (asian countries) will have this reaction) we assume that its classic, and for us its a question like why are u changing the classics, well most reactions go this way then I kinda moved on and was why not?it still is pretty cool. Cant say much about MC, but I can see where the author comes from, the intial confusion is valid, but not accepting non-white version is not.

2 Likes · Like Permalink | Report
Ruubix rated it
December 8, 2022
Status: c92
Reading this is like making small talk with an old friend.

An overbearing, nerdy (weeb), fool of a friend. Who makes you feel awkward, embarrassed to know, but nostalgic nonetheless.

It's fun to talk about pop culture with them, they have a weird sense of humor especially when they tell dumb jokes that don't make sense, but they make you laugh and remember that past when you were chunni lol.

tldr: the MC is a Sand Sculpture like literally, a clever fool but a Fool, He will talk your ears off with nonsense... more>> and nostalgia and tease you and disgust you at times.

Not a bad read for Nostalgia if you're not looking for any real twists but just a fun read. The side characters are fun even the bystanders a, b, and, c; it's all about the world building y'know? <<less
1 Likes · Like Permalink | Report
puregarnet rated it
September 13, 2022
Status: C116
3.7 Stars - On Hold: C116

I enjoyed it enough as a time killer but I feel a bit like I'm losing interest now. So I'm putting it on hold for a little bit. Normally, there is faceslapping to pull me in but here there isn't. There are lots of heartwarming outings or banquets but they are too short and don't happen often enough. And I feel like the meaningful cultivation of feelings seemed to happen at the beginning ish and no more after that.


The translation I read is by A... more>> Wandering Potato. At the beginning, the translation was above average but had some typos. Maybe it was because I was still trying to wrap my head around the world, I couldn't understand some of the sentences. But whether I have learnt enough about the world, I got used to it or the translation just got much better, probably all of it, the errors don't appear anymore. The flow is good, and the humour was presented effectively.


Basically, the MC, as the newly transmigrated Demon King, develops his undeveloped demon realm and neutralises the humans who were the manpower that defeated his people by using human culture to turn them into his realm's fans. After the setup at the beginning, we get movie after movie, food after food, and entertainment after entertainment projects from the MC in between which he restructures and develops the demon world to align with his goals.


The first few things he did felt impactful and novel but after that, it felt like the highs and lows felt the same intensity. So it felt a bit slow or like nothing much was really happening. Even though he was clearly very busy. Maybe it was a bit repetitive.

Themes/What Story Tried to Achieve

This is very much a kingdom building story but we mostly focus on the business side of creating and spreading Earth's greatest hits to the human realm. At least up to the part I've read. In between the MC is developing his realm too but he needs to raise money to pay off his debts.

at the same time haha. This part is very detailed and quite interesting. I had read/watched a lot of the things the MC was redoing so it was a nice nostalgia trip and also it felt super relatable to the MC's and the other humans' reactions to the entertainment. For the ones I haven't watched/read, it was interesting to read about something new that seems to be popular in real life too. And the level of detail the business endeavours have is quite satisfactory for me, quite detailed! I definitely loved that. The MC also has all kinds of different business endeavours going on, which is very interesting to read about. The kingdom building/business part is definitely the main point of the story.

This story is quite funny! There's basically no drama or faceslapping. Any faceslapping plot was easily defeated and turned into an opportunity for humour and it is actually funny haha Or just easily turned into a fan. Humour is subjective but it definitely landed for me. I laughed countless times at the interactions of the MC and his followers lolol.


The MC. My only problem with him is how quickly he accepted his role as the Demon King and accepted the burden/responsibility of the Demon Realm and its people into his heart. At the beginning, he was super scared of their appearances and how they were gonna sell his corpse to pay off the realm's debt. Then he has to find food that is palatable and not gross. And do this among strangers, in a foreign land with people who might kill him if he acts too ooc. This was kinda shown at the beginning. Then, a few chapters later, when there was no reason given for him to care so much for the demons because he didn't really spend much time with any of them except his servant, he basically throws himself into his role. There were some sentences that implied he was being busy so he didn't have time to miss his old world but this happened many, many chapters later. Also, we don't get much info on his specific circumstances in his old life which might have made me more invested in him. Aside from that, I find him to be a hard worker, a funny smartass (haha), and a pleasant person to read from. He's funny lol.

The supporting characters. They are all varied, quite unique and have so many different lives and circumstances. And they are all likeable and the followers are all adorable hahaha Cute. It's just that we don't follow the followers who eagerly support the MC in detail. The time they take up is rare compared to other business activities. They basically appear often but shallowly. They are my favourite interactions with the MC though because they are so funny with him haha.

The human collaborators appear more often and go through changes more frequently. We also get the POVs a lot more but they are a bit more serious and have their own thoughts on what they are doing. It's not for the MC really so it's not as much of an investment for me to read about it.

As for the ML..., the beginning was kinda interesting and he has a personality... We get his past and his beliefs and thoughts which I liked. Then, after he turns into a demon, he kinda appears rarely, and when he does, it's just some short banter and nothing really happens. Also, his cute naively serious side is gone and he kinda becomes a little boring. It's like we won't get any new development from him anymore since he alrd reached his peak of character development.

My Created Lists (I include my rating and review in the list itself XD)

  • All Novels I've Read Sorted By Rating - Where I ranked every single novel I read on novelupdates.
  • Heartwarming or Feel Good or Wholesome Stories I Liked - As stated haha
1 Likes · Like Permalink | Report
March 23, 2022
Status: Completed
A wonderful feel-good novel, recommend reading a couple of times to really understand and appreciate every elements in it, because it can get very confusing/muddled easily (imo). It has an uplifting air that makes you feel good, happy and relaxed at the end of the day. If you're looking for grueling plot points and heavy romance this might not be one for you.. I picked this up to read and cheer myself up at the end of a tiring day, and it does its job wonderfully. Alot of the elements... more>> are repetitive (i.e. Picking something from this world to 'copy' and introduce it to the other world/amazes people there) but personally that feels very grounding to me, it caters to my need for a feel-good, low-stimulation, uplifting novel to relax with at the end of the day. I enjoyed the dialogue/interactions between the characters alot more after a second read, I think the tone/humor is a little harder to understand. There's alot of innuendos and nuances in how the relationship develops through interactions, so I highly recommend taking a break in between and re-reading everything again to get a clearer picture of what the author's doing!

A big part of this novel is the pop culture references (irl) -- if you have no clue about magical girl madoka or violet evergarden or natsume book of friends etc. -- It can be a little intimidating not knowing where it's gonna go/if you need preliminary knowledge, but don't worry it's not a hurdle if you haven't finished the series irl. The novel takes the time to tell you the core of what the franchises' about, the main message and the emotions it wants to share. So even if you have no clue what 'x' is about, you'll still get to enjoy this story and maybe get a good recommendation for a movie/anime series for the future as well!

Very impressed at how fast the translator is going with this novel, hopefully more and more people will get to enjoy it and love it lots. I had a good ride reading, the only thing that felt abit 'meh' to me was how dependent this novel is on other franchise/utilizing a kind of fanfic element into the novel, there's little to no creativity when it comes to innovation/creation, BUT I do love that it understands how to use what piece, where and when to apply to the situation that it creates in the novel. Basically, apply knowledge is solid, just lack a bit of original creativity/ideas (leans too much into borrowing/copying franchises), but otherwise not a big problem to me personally.

Others have commented on the romance aspect, personally while I enjoy their relationship, I don't know how I feel about it because the ML character isn't really? It's not very substantial. He's not built up so I have no clue how/who he is as a person, it's really an after-thought to the career-oriented plot. Personally I like it when it focuses more on career-line, but yeah. If you're looking for romance perhaps you'll like it perhaps not. Overall it's not a typical stereotype of this genre and has very interesting elements (especially the relationships/interactions between charas) but there's pros and cons to everything. <<less
1 Likes · Like Permalink | Report
dday0425 rated it
November 25, 2022
Status: c270 part2
Rating : 3.5⭐

The theme, which includes demons, infrastructure, new cuisines, cultural invasions, etc., is appealing to me. However, I still overestimated the author's writing style and other aspects of this book, even if it has such intriguing concepts and plots overall.

The main character was Chuunibyou. At first, it was a relief to see that he could quickly adapt to his new identity as a demon king, but subsequently, his remarks (jokes) and behavior got very obnoxious and irritating later on.

The MC's interactions with the other characters and the way the... more>> plot came together were awkward and strange. No matter the seriousness of the situation or who he was conversing with, the MC would still crack one of his numerous dirty jokes that were dry and tasteless during the conversations. Because the jokes were so forced and out of context, many of the supposedly interesting political discussions ended up being incoherent. Furthermore, the author frequently interjected a number of random facts for no good reason, which was so annoying and confusing to see.

I also found it dissatisfying that the MC showed very little interest in the demon realm's infrastructure (or that the author had little interest in writing all those parts because they were written so perfunctorily). On the other hand, his clever adaptation of films to the current situation was impressive and ingenious. The foods described here were also very novel and salivating. I wanted to applaud the author every time I read the food sections.

However, because of this, the focus was always more on the human side. The important side characters were mostly also humans. Well, the other demons' presences as distinct individuals were quite vague, with the exception of Monroe and the five elders.

I also object to the MC's choice of appointing a human child to rule the demon realm. This is absurd.

0 Likes · Like Permalink | Report
TheFantasyReader rated it
October 1, 2022
Status: Completed
The romance was quite lacking but it was made up with a very interesting plot and well-fleshed-out characters. To the point that it can be said that the main CP development was sacrificed to give more screen time to side characters.

Though it can be quite boring and monotonous for some people as this story heavily focuses on cultural invasion and the reactions of the other world people, humans to be more exact, to the various cultural works that the MC brought to their world. The MC was quite strong and... more>> badass from the very start but there are hardly any fight scenes and more like of the MC flexing his coolness and OPness. In fact, the fight scenes are too few and the war scenes not too much delved in than necessary that it can almost be negligible and is reflected in the lack of 'action' in the tags.

For those who are impatient and hot-blooded for cool fight scenes or ANY OTHER people than those who just want to read about the cultural invasion to another world and the reaction of the other world's humans, this story is not for you. <<less
0 Likes · Like Permalink | Report
Leave a Review (Guidelines)
You must be logged in to rate and post a review. Register an account to get started.