Akuyaku Reijo Ni Koi Wo Shite


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When he regained consciousness he was already in another world. There was no meeting with a God, no cheat skills, just a sudden reincarnation. There was no time to find his bearings either, he was in a life-or-death trouble from the start that would somehow result in being employed as a valet to a vain youngster from an aristocratic family.

He would, in time, discover an astonishing truth about this new world and vow to fight it with all his might to protect the people important to him. No matter how reckless that would be.

Associated Names
One entry per line
Falling In Love With the Villainess
Related Series
My Death Flags Show No Sign of Ending (13)
I Appear to have been Reincarnated as a Love Interest in an Otome Game (5)
Dungeon Defense (5)
I Reincarnated as a Noble Girl Villainess But Why Did It Turn Out This Way? (4)
Sevens (4)
Chikyuu Tenseisha no Koroshikata (4)

Latest Release

Date Group Release
02/18/18 Hikki no Mori... c75
12/17/17 Hikki no Mori... c74
12/04/17 Hikki no Mori... c73
11/26/17 Hikki no Mori... c72
11/19/17 Hikki no Mori... c71
11/12/17 Hikki no Mori... c70
11/05/17 Hikki no Mori... c69
10/29/17 Hikki no Mori... c68
10/22/17 Hikki no Mori... c67
10/15/17 Hikki no Mori... c66
10/10/17 Hikki no Mori... c65
10/01/17 Hikki no Mori... c64
09/24/17 Hikki no Mori... c63
09/10/17 Hikki no Mori... c62
09/03/17 Hikki no Mori... c61
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New Heartless rated it
December 28, 2018
Status: Completed
A Masterpiece!!

I only started reading this out of curiosity when I ran out out novels to read. I first expected a typical JP-novel with a spineless attitude. This, however, is seriously a great story.

First of all: ALL characters are fleshed out, even when they don't recieve attention, they still have a personality and goals of their own.

... more>> Secondly the MC recieves NO cheat when transmigrating. All things that he does are the results of his efforts.

Thirdly the MC has a REAL personality, which is a thing that's SERIOUSLY underestimated and with today's maze of trash novels really rare.

Fourth: the plot. Man all those sleepless nights where I've been reading this instead. I'm not going to spoil anything, however, boy that's an actual plot where the MC struggles to help the people who saved him and means the world to him. He does all of this by himself as even the world seemingly rejects him.

Well at least in the start and a long way further on


Fifth: this is a brilliant masterpiece of authorship. We get drawn in easily, reading closely between the lines we see foreshadowing, we get enough details to piece together an entire world. Yet, the author also leaves much of this to our imagination to immerse us in our own created image of the work.

I seriously had no expectations when I started to read this, now though, I can't seem to stop reading it over and over. <<less
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New rutabella rated it
December 27, 2018
Status: c100
if you can find the way to read further chapters, I do recomend, however, extremely minor spoilers ... more>>

the politics are boring as f**k


this is just my opinion, but after like chapter 85-90 I fully believe you can just skip or skim through the chapters and reach 97 or whatever and not miss much because the story completely flips and it starts going balls deep into boring as hell topics that take up huge chunks of chapters.


i dont give a f**k about merica and giant wars, why cant we just skip the obvious sh*t and get back to what make the story great, ariel and rion. F**k war, its boring. Who cares about a bunch of old white men standing around in a room talking about how great rion is for the 10th time, or who cares about watching a giant battle from merica's perspective for the 15th time. *Obvious spoiler alert* rion and his super army will win every time.


but in spite of the boring recent chapters, its a great novel <<less
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Cryarc rated it
September 19, 2016
Status: c30
Starting pretty strong but then dwelling into a frustatingly long unresolved misunderstanding trope common in generic shoujo series. To be honest the beginning parts of the story is a 5/5 material, but somehow after that it's frustating.

The MC is a literal gigholo who can easily manipulates girls but dense as brick when it comes to the heroine. Have OP battle skills but rather stupid, he can't see glaringly obvious solution out of his problem and the author conveniently evade the subject so he/she can keep the drama going on. He... more>> can't simply consider simple act as gaining cooperation of somebody that is important, he's just busy going here and there building his connection with people with less priority but he's ignoring to inform his own master and heroine about it. It's as if you know somebody is planning to kill your lover but you don't even consider to warn her about the circumstances and instead going into bar to woo girls so those girls can tell you rumors about the perpetrator, which for some reason you can't deal with the perpretator, all the while your lover remains oblivious about the danger and often doing something dangerous because she simply doesn't know about it, but still you won't tell her about it, you're just standing there and worrying how to stop her doing dangerous acts, but you do nothing, often flapping your mouth "N- no, d-don't go there" "Why?" "Um.. nothing..." "Are you keeping a secret from me?" "Ah... no, nothing" then she goes there and you're chagrined why you can't stop her, and as expected situation goes awry, then you step up on critical moment to save the day, rinse and repeat this for couple of times. To be honest it's frustating.

And that's the second glaring annoying thing, the first and foremost annoying thing is something that if the MC simply do it, the first arc will be resolved extremely fast and simple.

the game heroine is an otherworlder for god sake, the same as the MC! And the MC is seemingly quite informed about gaming culture at that! He even have seen the game heroine's notes about the game capturing strategy. Why can't he consider confronting the game heroine and reveal that he's also an otherworlder?? That way he can get her cooperation to avoid harm for his master and heroine! The MC can strike a deal that the game heroine can freely capture her targets as she please but just don't harm the heroine, he can even offer helping her!

Or even better he can actually have a discussion with her and tell her that this world is not the world of game. It's normal if other people can't comprehend Maria's actions, but the MC is fully aware of it yet he's avoiding the source of the trouble.

Or he can just bang her like the other girls to get her favor, it's in line with his work ethic, but somehow he won't do it with her.

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Kuronairo rated it
July 12, 2016
Status: c124
Well I finished reading the whole novel, it was an enjoyable ride. The story have three arcs. The first one is what u are thinking when you read the beginning of the story. Unusual MC who serves with loyalty a guy and loves the vilainess of an otome game. The first arc ends with quite the plot twist so I'm not gonna talk about the second arc. The third arc which is the last one finishes with an "open ending".

The story was quite nice and was an enjoyable ride. It... more>> was the author first story and he wrote it quite nicely, I thought at the start it would be a cliche story but it wasn't, just the first arc alone was enjoyable as a cliche story but the following arcs only gets better. War and strategies were also quite good in the story. It's probably not the best story I read but it was a good story and better in quality than many half assed written and left without ending stories that we can find anytime on syotesu. It's worth taking the time to read it. <<less
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Sherrynity rated it
July 13, 2016
Status: c7
Wait; who the hell put 「Otome Game」 and 「Reincarnated Into A Game World」 tag on this series... ?
Is that a joke or spoiler?


A guy was dead in the other world and his soul (memories?) got transported into someone from slums and both personality exist sides by sides until they slowly merged into one main personality.

... more>> Pretty simple, eh?

Chapter one isn't that dark. The real sh!t started from chapter 7 (currently newest chapter translated when I wrote this review). I don't know what will happen in the future releases, but I must say I'm satisfied with the current story.

MC is loyal to a certain someone and he's trying to support him from the shadow. Extortions, political struggles, murders, inheritance conflicts; the MC will resorts to any means necessary to support the one he swore his loyalty.

If you're looking for an ultimate beta MC who walks around with his harem doing stupid things flaunting his OPness, then you're on the wrong series. <<less
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jiangchen rated it
February 5, 2017
Status: Completed
A good novel, a high and low with enjoyable ride. Some might complaint why MC don't do this and that but there's reason for that.
... more>>

As long as the game event doesn't end, heroine (MC enemy) are protected by plot armor. MC can't kill her nor deviate too much from game scenario. It's all according to The World wish. Earlier volume of novel are about MC goes against The World wish and how The World reacts to purge MC. Later volume are after the game event ends, and MC are now free to make his move.

There's plot twist here and there but all in all it's a good read. Intelligent, handsome and reliable MC, what else do you need. <<less
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InternetHitler rated it
June 3, 2017
Status: c49
I am not good with words.

All I can say is read this before you judge, The criticism by @Cryarc is honestly misleading enough for me to not have picked this novel in the first place. Painting the Protagonist of some sort of Gigolo when in fact there's much more to him than banging girls left and right, In fact he's repulsed by these actions. He had reasons for doing so, reasons for not divulging the information to his important people. Which is greatly addressed in the novel and a fulfilling... more>> resolved conflict over time which made the MC more human in retrospective.

Short review starts here.

I am not professional reviewer but this novel is simply amazing. A diamond in the rough, It led me to believe its the common generic Otome game but there's twist in it, Of course just having a twist in it doesn't make it inherently good. Each act in this novel offers amazing development for the main characters in this novel, It influences the circumstances greatly and affects a lot of the characters in general (More so for the main ones). In hindsight.

The romance for the Main characters is slow but with satisfying payoff (No NTR). Plus this novel has Age progression, It may not be the level of Mushoku Tensei Age progression but age progression none the less.

Bah I am annoyed that I can't write are review without seeming like I'm just stroking the Novel's ego but honestly give it a try. The praise it gets is justified. <<less
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wuhugm rated it
August 12, 2016
Status: c124
This is great man~

The twists are awesome and Rion is one of the best MC ever :D

Btw, keep watch on Charlotte hehe~

Also, Kuronairo said this has open ending, but it's more like ended with big possibility of sequel. The primary themes have been resolved and by the end a new theme emerged.
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SorakaNii rated it
November 8, 2016
Status: c21
Give this five star, I insist! This is another unique masterpiece. Dayum! All characters seemed to have important roles and leaning to a different tendencies and action, all the characters are overly unique and living, and in between relationships (character treatment wise) are overly emphasized. If I were to describe their personalities, it is overly straightforward (or just straight), but describing their roles can make a whole mess of the story. A lot of characters are the key maker and is capable of inciting developments and change within the story,... more>> not only that, conflict between personality and roles seems to make the feedback really tensed. All told in a MC perspective. Another really unique series~!!! -I especially like how the author insert his own philosophy <<less
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Blisfulloblivion rated it
June 29, 2016
Status: c1
So far it's an interesting light story. Male teen dies and wakes up in a childs body in a fantasy world. Plot twist, MC is cohabitating with the bodies original mind with each taking turns at control. With only 6 chapters, the story has only just started to develop. So far it seems promising. (Warning: There is implied past nonconsensual encounters)

Translation quality is good overall but suffers some engrish. Everything is easy to understand and sounds natural minus some small issues. TL has just recruited an editor so... more>> the engrish bits will be fixed. <<less
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FlareZVector rated it
October 29, 2017
Status: c124
New Review: 9/5 stars

The translators stopped the translation because the author requested so. I took things to my own hands and boy, I love the story. Now that I finished it? I fell in love with it even more. The final arc was definitely the best I've ever seen and the epilogue... I f***ing couldn't stop my emotions from bursting. This novel is definitely the best fantasy novel in this world for me. I don't think another novel can be as good as this. Falling In Love With The Villainess... more>> is a masterpiece. I highly recommend this. No, I'll kill you if you don't read this (lol) but seriously read it. I might be exaggerating to some but I loved this. Bruh I'd marry this story if I can.

Old Review:

An MC that is against the world's plot armor, romance that is sweeter than sugar, action that will leave you mesmerized, and a story that will definitely be always in your mind.

This is a true masterpiece.

To viewers reading this review, read the story and you'll understand that this story is possibly one of the best stories out there <<less
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Qianweijia rated it
September 3, 2016
Status: c60
I read ahead on the raws, and I must say the plot is fabulous. The story progresses to a clear goal with the promise of catharsis, rather than drone on boringly about meaningless matters in the grand scheme of things. The conflict is built up progressively rather than superficially introduced and quickly resolved, and what inspired me to write this review was the last line of chapter 16, where he pronounces that the die has been cast and resolves to die, for "that is what it means to go against... more>> the world." Yes, this is not your typical romcom reincarnation: there are severe, dark undertones. Now why do I give this 4 stars? Because the translation is stiff. After reading some of the raws and comparing to the translation, the latter does not flow as cleanly when it comes to speaking style, which is a big factor for this novel considering the amount of character interaction. <<less
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misa3012 rated it
September 7, 2017
Status: c61
I just started reading it hoping for another plotless isekai story... but it turned out to be a strategy & action ones, with HEAVY PLOT.

No major problem, only complain as of ch 61 is that the MC is too dense, to the point making everyone else wanna cry, even though he could have improve because he is well aware of his "weakness".
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Hamsta rated it
September 30, 2016
Status: c15
3/5 Mediocre. Readable but... not really fun. Hopefully things improve as the story progresses.

Story in a nutshell: MC reincarnates thinking he's in a MMO-esque world, only to realize he's actually trapped as a side character in a dating sim where another reincarnator is the protagonist.... yet too dim to figure out a decent solution.... and too busy trying to live like a MMO-esque protagonist instead because he can now do magic....

Author tries to inject some dark undertones (rape as a backstory/criminal empire) in preparation for stuff down the line but... more>> it really comes off as forced. (Things not as cheery in the MMO-esque reincarnation.)
Basically a crappier "An Otome Game’s Burikko Villainess Turned into a Magic Otaku."

MC's character is a mess and contradictory. Literally. Not sure whether it's intentional due to the author claiming MC's got 3 personalities (Original denizen, reincarnator invader, and a merger of the two) or because the author isn't really a great writer (MC's actions and thoughts are contradictory at times). The author isn't bad...... but isn't really good.....


For example: He has no problems using modern knowledge to build his underground empire & actually has his sensibilities kick in whenever his subordinate points things out according to "their" sensibilities (So clearly the Ryou portion is still quite lucid & influential). Yet the next moment he's absolutely flabbergasted that the protagonist reincarnator is speaking against slavery to a noble. Wut.


For now I'll just let the translations build up & hopefully the 2nd/3rd arcs are better than the 1st. <<less
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doroppu rated it
October 21, 2017
Status: c66
Reviews are not my thing....

Just know that this is good with NO HAREM, lots of character development, believable romance, intricate politics, fief governing, occasional FLUFF and BATTLE TACTICS all wrapped up in a very nice translation.

Also: Ariel is adorable. All scenes her scenes with Rion are cute.
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josh1002 rated it
July 4, 2017
Status: --
God, this thing is just so damn great.

If you're looking for a LN that shamelessly trying to promote Japanese cuisine by making people addicted to it, you might as well stop now because this LN isn't taking itself as some sloppy Copy+Paste joke like all the other LNs (sans Amber Sword, and My death flag)

I'll begin with what people keep misunderstanding the most; The Characters.

Now, the MC is named Ryou/Rion/Flay. The reason for why he has three names is because of previous incarnation and the body he now inhabits... more>> which belongs to Flay.

However, due to Ryou's personality, he has accepted his death and does not wish to push his body's original persona out, tries to coax him to take control.

Flay appreciates this and comes to rely on Ryou as Ryou seems much more knowledgeable (being from another world.)

However, the situation in which the both of them are thrusted is quite complicated for Flay, resulting in both personalities not really wanting to assume direct control of the body.

Thus, Rion is born, making the body solely his while still having fragments of both Ryou and Flay's personality.

However, the situation he finds himself in is still quite difficult. Resulting in him being "broken" in some way, believing himself merely as a "tool" for the betterment of his masters' life style.

Now I don't mean he's a push over or whatever. He genuinely tries to make the lives of his masters' easier, because... Well... They're the only ones that don't look down on his "condition".

So, some people would describe Rion as dense. In fact, one of the characters even describe him as so, but this is understandable, considering his personality and, seeing as the main love interest is one of his masters', makes him believe he's not worthy of her. Heck, she's destined to marry the crown prince, making her future prospect be the Queen of a country. That's a serious step-by-step to marrying some bloke that came from the slums, is dichromatic, and has a serious case of multiple personality disorder.

So Rion, being ever loyal, will do anything, and I mean anything, for his masters'. Even contemplating on assassinating the storys' protagonist.

Next up, is Ariel! The Main love interest and seriously the best female character I've seen by far!

Now Ariel is destined to be the main villanesse. Heck, when she was first introduced, you could easily picture her to be some spoiled brat that only gets her way.

However, with the MC being her valet, her personality changes for the better.

While she's still quite willful, wanting to get her way, her way isn't wrong.

She prides herself in being a noble. Not that she believes herself to be "better" than commoners. Simply that she should BE Noble and honourable, as thats the situation she was born and she'd gladly take up the responsibility. Even so much as giving up her love (Rion) so that she could be a good fiance to the Crown Prince. Luckily, this plot doesn't go too far, and she's thoroughly enamoured by Rion now, she'd openly defy the prince if he ever so much as disrespects Rion.

Then there's the plot! Holy sh*t, this thing HAS NO BRAKES!

Each damn chapter has some progress going on. And the author just keeps dropping plot bombs casually before explaining it and it just makes you want to read more! God the writing is insane! It's just a shame it's so short! <<less
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whitenight2013 rated it
June 17, 2018
Status: c126
I finished reading the series after the previous team dropped it. It's a great series, and I loved it. It did fall off in the end though. You can essentially divide this story into three parts. The first part is the prologue and school days. This first part gets an immediate 5/5. It is a fantastic love story with just the right amount of drama and twists and turns. At the very least, I would recommend that everyone reads the first part of the story.

The second part is still good,... more>> but a little lacking. This is the part where they fight the demons, and don't worry, that's not a spoiler. This part is more of a general isekai story where the protagonist is overpowered and everyone else is just too stupid to solve their own problems. It's still good, and I love the main character, but the story does fall off. Also, a lot of characterization for a bunch of different characters skews in a weird way. One of the main antagonists in the first part does almost a complete 180 and suddenly decides he wants to be friends with MC for no real reason. The translation stops right before the second part ends.

The third part is after the war with the demons is over. It really falls off at this point. The main character doesn't show up nearly as much in this part, and it mostly just focuses on all the side characters who you mostly won't care about at this point. When MC does do things, he is officially overpowered to the point that nobody can do anything against him, and I do usually enjoy overpowered MC's who can just bowl over the opposition. This feels a little more flat though. Battles are usually just the enemy's carefully laid out positions and then the MC charging and everything is over. The third part still has its merits, and I would still like to see it translated, but it's not something I'd want to read over and over again like the first part. That's why in whole, this story gets a 4/5. <<less
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pomoli rated it
March 20, 2017
Status: --
This is a gem :
- The developed world may be simple game like, but only in surface, as it has a well developed culture.
- The main character is really interesting, strong and always scheming. In fact, all of the characters are interesting, and none of them really that stereotypical.
- The bittersweet unconfessed romance is really touching and cute. I rooted for them when reading the story!
- The chapters are long and satisfying.
- The translation is good.

Read it if you like any of the above, you... more>> won't be disappointed. <<less
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AC253 rated it
September 29, 2016
Status: c14
My reviews aren't explicitly spoiler-y, but it's best recommended is you skim through my review if you aren't caught up with the translations. Will be updated if needed.

This is yet another reincarnation-themed novel, which I personally have a love-hate relationship with. This is actually one of the better ones that I've come across especially when starring a male protagonist. The beginning immerses the reader through the story through a fast-paced action scene that's actually decently well-written, and the dark tones gradually shifts and moves to soft/calm ones before going back... more>> to its roots.

The characters are another plus, though barely so for the MC. While I like self-sufficient characters with their motivations and surroundings having an influence, I can't quite grasp exactly why things were so... smooth, for a lack of a better word, in the first few chapters. Perhaps there'll be an explanation later. I do love politics and clashing ambitions though, so this is in my good books.

Unfortunately, as Qianweijia has stated in their review, the translation is a bit awkward though I don't mind its quality. While I like Rion as a character, I sense that there may be some needless drama that will soon come (not exactly because of the characters, but because of the writing which will influence the characters; it'll make sense if you read it) I have high hopes for its plot, am neutral to the characters, and hope it won't turn out to be another story victim to needless drama. <<less
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bigbrown8890 rated it
June 28, 2016
Status: c6
The first chapter is very grim, but the next few chapters lighten quickly and story proceeds in the usual reincarnated fashion. Right off to bat we get character development. So don't be turned way by the first 2 chapters, keep reading it's worth it.
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LordGrim102 rated it
September 15, 2018
Status: --
Reading this novel is quite mentally tiring IMO. This is a novel on how to become a faithful dog that's all. But I must admit, the writing is clean and the translation is good. Furthermore the story progression is consistent. But still, when reading this novel is quite mentally tiring for it being the MC become a faithful dog that wags its tail when its master is there and sits, barks, paws, play, catch etc. I really hate that kind of mentality, it makes you show that it is the... more>> only way of how to do it. Too limited too low authority too unrealistic too absurd too unreasonable situations etc. I might be complaining but I still properly rate it at 4 stars nonetheless but I am dropping this novel for me to not feel more stress due to mentally tired of his position and limited actions he could take ah! The stress. <<less
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Aqualaguna rated it
March 19, 2018
Status: c79

Suprisingly very good story to read. The best arc when the heroine (i mean the villain in question) falling from nobility. Such tragedy and sad. This is the best Dating sim reincarnation genre I ever read.

If you disappointed in Dating Sim reincarnation in other novel, then this novel will change your opinion about this genre.

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