I dropped the story around ~700 chapters because it started to lose steam. But I am still giving it a 5 star. This story has a brilliant excuse for why would our protag wouldn't sleep with the heroines. Because OG protag gets upgraded by the power of green hats. Whenever MC sleeps with an OG heroine Long Aotian gets a power upgrade. So MC does his damnedest to keep heroines pure. And of course he fails.

As of chapter ~1300 the novel has raised three archetypal answers in the form of three central characters, each regarded as a 'son-of-destiny': Lu Chengwen, Long Aotian, and Zhao Ritian. Lu Chengwen, the protagonist of the story, is a poor worker who has transmigrated into a rich second-generation villain in an urban-stallion novel. As the most complex figure we shall discuss the way he addresses the theme after the other two. Long Aotian is the main antagonist-cum-unwilling-ally of Lu Chengwen and, as suggested by his name, is the protagonist of the original story. His role chapter-by-chapter, especially in the early stages, is to be the bu*t of jokes as his ascent to dominance in the city is scuppered by the machinations of Lu Chengwen as well as sheer bad fortune. Despite the repeated comedic blows dealt to Long Aotian, the essence of his character remains the same throughout the story: ruthless, Long Aotian has a megalomaniac conviction that his own benefit is the benefit of the world at large, and those that stand in his way can only regret that they stand in the way of destiny. The basic prototype is Cao Cao, the paradigmatic figure of greatness in the era of China's economic development under capitalist reforms (say 1990s to the 2010s). Nonetheless Long Aotian has developed over the course of the story: like most stallion protagonists, Long Aotian at the start has a superficial pride and a pettiness that makes him incapable of swallowing a loss. Through his competition with Lu Chengwen, Long Aotian develops a certain sophistication, an ability to bend and stretch, that makes him a more realistic and dangerous figure than he starts out. With this Long Aotian represents perhaps the mainstream ideal of heroism in present day China.

Zhao Ritian, on the other hand, represents an earlier ideal of heroism: with a certain purity and simplicity (Zhao Ritian grew up in the mountains), Zhao Ritian is the urban intellectuals' fantasy of the greatness of the peasantry. Superficially this mode of heroism is outdated and can only be laughed at, and indeed the day-to-day role of Zhao Ritian is indeed to play the court jester. The sting in the tail is that the more urbane figures laughing at Zhao Ritian nearly all end up in equally absurd situations and perhaps they fail to realise that for all their self-satisfied 'sophistication' the joke is really on them...

Lu Chengwen represents a different ideal. In principle, as a rich second-generation businessman, he should represent the hegemon to Long Aotian's tyrant. Interests define cooperation, and leadership is won on the basis of a willing surrender of powers by others in the light of greater benefits expected as a result of this surrender. Face is utterly inconsequential. There is however a certain bloodlessness to such a character and as such this represents only one facet of Lu Chengwen. Here the transmigrated poor man background lends 'plausibility' to Lu Chengwen's weaknesses as a businessman-hero: his concern with basic moral standards, his lack of ruthlessness to opponents, his guilt about his infidelity and his inability to reject new heroines. His involvement in the martial arts world forces him to develop a ruthlessness that he originally lacks and in this way we see at least superficially a convergence towards the ideal represented by Long Aotian. The essence remains distinct however with Lu Chengwen still lacking the decisiveness of character of a real hero, his sacrifices often inspired by an inability to deal with guilt than a real sense of necessity. Nonetheless his style and his commitment to a bottom line in his actions make him a more attractive figure than either Long Aotian or Zhao Ritian, or the hypocrites in the martial arts world who talk of heroism while promoting their own interests. This combination makes him perhaps the deepest protagonist of this kind of urban webnovel since Xu Tingsheng in Still, Wait for Me (which admittedly lacks the martial arts dimensiom).

(cold CEO goddess, tomboyish police beauty, sexy and deadly martial artist, childhood friend etc),

He tries to reason with the Protagonist whenever possible instead of provoking him but the heroines make sure to provoke him in his stead.

I think if there is one problem I have it's his mother and father (the original bodies not his) the father beats him often for no reason and neither the mother or father ever listen to what he has to say before accusing him of something. I don't think it's funny and for some reason he tends to just forget about HIS mother and instead calls these two his parents...I really don't get it. It's good that he cares for them and a very honorable thing to do but sometimes it seems a little weird to me.