When Guiyeoni announced the beginning of “Syndrome”, in collaboration with Big Hit Entertainment, the novel became highly anticipated. “Syndrome” also generated quite a bit of buzz as it was to take on a sensational new format: a cartoon-and-novel style publication, released twice a week on various Korean websites, including Naver and Daum.

The agency cast real life high school students to represent the novel’s male characters, who are delinquent students with a strong friendship.

Despite the effort to involve multimedia and attract more readers from different fan bases, Naver stopped publishing the work within two weeks due to heavy criticism regarding the quality of the work. Other sites stopped after five to six weeks. Only MelOn and Daum Webtoon completed publishing the series.

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