The world keeps expanding! I know it is a common trope in Xianxia, and happened in Coiling Dragon, but it had scenes that build up to it! There is foreshadowing of such worlds in other Xianxia, but in this one they never mention any bigger world before it ‘expands’. At first he is the strongest in his sect, then poof, there is a whole province. Cool, now that I’m the strongest in the province, now what? Oh don’t worry man, we got you covered! Here an entire continent! Now that I’m the strongest in the continent, now what? It’s cool, we got the oceans and the entire planet!
The thing that irritates me about this the most is that this is only 450 chapters in... and it is ongoing with more than 2k... Seriously what the hell, how much 'expansion' are you going to do?
So it's mentioned by the MC that a possible reason he (and he notices this) is losing control of his emotions, is because the devil bloodline within his body is stirring and may be causing him to no longer be able to hold himself back. So he ends up doing whatever he wishes, consequences be damned. After that chapter, he tries harder to hold himself back, so we may see some great development there.